LV= has seen a 40% increase in pension sales over 2015, largely driven by the 2014 Budget reforms.
In its trading statement for the nine months ending 30 September 2015, LV= posted an overall life sales increase of 22%, with sales of £1.3 billion compared to sales of £1.1 billion in the nine months ending 30 September 2014.
In its retirement business the company saw a 19% increase in sales to £1.1 billion from the £947 million seen in the nine months to September 2014.
The company said that the boost to retirement sales overall had been driven by strong sales in pensions. In the first nine months of this year pension sales increased by 40% to £615 million from the £440 million seen in the nine months to September 2014…Read more at New Model Adviser